Summer Internship - Private Brands

Overview

Sumer Internship - Private Brands

As a Private Brands Intern, you will support marketing projects related to brand relaunches, competitive research, and program adoption.

This internship offers hands-on experience in market analysis, project management, and marketing strategy, while helping drive the success of private brand initiatives

Responsibilities

Department Goals

• Monitor and assist with marketing projects regarding brand relaunches.
• Conduct market research to compare competitor pricing and identify trends in product assortment.
• Review competitive in-store displays and evaluate consumer behavior.
• Ensure team adherence to marketing timelines and monitor deadlines for maximum program adoption.
• Contact customers for market research regarding successes and weaknesses of marketing programs.
• Design and prepare month-end reporting of customer sales growth and maintain records of customers participating in the program.

Qualifications

Qualifications

• Preferred fields of study: Business Administration, Marketing, Economics, Data Analytics, Supply Chain Management, or related fields.
• Proficiency in Microsoft Excel, including pivot tables, VLOOKUP, and basic data analysis tools.
• Ability to create and maintain presentations in PowerPoint for management updates.
• Strong analytical skills with the capability to interpret data, identify patterns, and provide actionable insights.
• Detail-oriented approach to problem-solving and decision-making.
• Strong communication and project management skills.

Skills You Will Learn

• Advanced functions in Power BI and Excel.
• Understanding of Private Brand vs National Brand strategies.
• Application of the 4 P’s of Marketing: product, placement, pricing, promotion.
• Marketing analysis and reporting on brand performance and competitive positioning.
• Project management and cross-functional collaboration.

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